Industry

Publishing / Educational Materials

Headquarters

New Delhi, India

Founded

2024

Company size

15-20

Challenge

A newly launched seller of school, college, and government exam preparation books in New Delhi struggled with a lack of sales and high cost per conversion. The business required more targeted campaigns to attract and convert the right audience efficiently.

Resolution

Campaigns were reorganized based on specific categories, such as primary school books, high school books, and comprehensive bundles (e.g., all medical books in one bundle, engineering books in another). This focused approach aligned ads with users’ exact needs and helped drive higher-quality traffic.

Results

By refining the campaign structure, the business scaled from zero to an 8 ROAS between March and April 20. Concurrently, the cost per conversion was reduced, enabling more profitable and sustainable advertising efforts.