Industry

Collectibles & Memorabilia

Headquarters

California, USA

Founded

1995

Company size

5-10

Challenge

A vintage film poster seller in California was seeing a steady decline in ROAS (Return on Ad Spend) month over month. The existing campaign structure provided limited targeting options, and many customers who had shown interest in niche film genres or cult-favorite franchises were not being re-engaged effectively.

Resolution

The campaigns were restructured to emphasize genres and film franchises with devoted fan followings, allowing the ads to reach more committed collectors. Additionally, a product catalog was introduced so that prospective customers who had abandoned carts or engaged with the site previously could be retargeted. This multi-pronged approach ensured that the business stayed top of mind with both new and returning audiences.

Results

Sales increased significantly—from 33 to 58—and ROAS jumped from 3.13 to 22.46, enabling the seller to allocate ad spend more effectively and capture a larger share of the niche collectibles market.